It all begins with an idea, a perception, a concept – but one seldom gets very far without knowing how to transform ideas into actions, into a living and breathing initiative… a brand. Owned by Ida Cecula, ID.C Concepts & Workshop Development was founded in 1995. By the end of its first 15 years, I.D.C has developed dozens of concepts and projects that have contributed to the overall urban development of Tel Aviv. Today, ID.C focuses on the workshop and tourism industries, including the development of ‘Moa Oasis’ as a leading event and workshop center.
The company develops workshops and retreats for leading instructors in various fields, and initiates and produces projects based on high quality content and precise productions. The owner,Ida Cecula, is known for her knack of recognizing “the next big thing”.